Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.

Did you know nine-in-ten U.S. adults go online on a daily basis? Not only that, 41% are online “almost constantly.” As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy. A digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more. According to a study conducted by Forrester Consulting on behalf of Mailchimp , "88% of marketers believe their marketing organization must increase its use of automation and AI to meet customer expectations and stay competitive." Digital marketing provides an excellent opportunity for marketing automation.