EMAIL MARKETING

Email marketing is the art of using email to connect, nurture, and convert potential and existing customers.
It’s one of the oldest yet most effective digital marketing channels, offering direct access to your audience's inbox.
From newsletters to offers, it builds loyalty and drives measurable results — all with just a “Send” button.

• High ROI – Every ₹1 spent can return ₹40 or more.
•  Direct & Personal – Straight into the inbox, without an algorithm in between.
•  Data-Driven – Track opens, clicks, and sales easily.
•  Builds Trust Over Time – Regular updates create loyal customers.
• Automation Magic – Set it and let it convert, even while you sleep.

Promotional Emails

Announce offers, sales, product launches, or seasonal campaigns.

Educational/Newsletter Emails

Share blogs, tips, industry insights, and thought leadership content.

Transactional Emails

Order confirmations, receipts, shipping updates, and login alerts — high open rates and brand impressions.

Welcome Emails

Make a powerful first impression when a user subscribes or signs up.

Drip Campaigns / Email Series

Automated emails triggered by user behavior — perfect for nurturing leads over time.

• Mailchimp – Easy drag-and-drop builder with analytics

• Sendinblue – Email + SMS marketing with automation

• MailerLite – Affordable, clean design options for beginners

• HubSpot – Advanced automation + CRM integration

• Zoho Campaigns – Great for Indian businesses

• ConvertKit / ActiveCampaign – Ideal for creators & service providers

Set up automated workflows to send emails based on time, triggers, or behavior.
Examples:

• A welcome series after signup

• Cart abandonment reminders

• Follow-ups after purchases
  Automation saves time while increasing conversions with minimal effort.

• For newsletters: 1–4 times/month

• For promotions: As per campaign needs

• For drips/automation: Based on user behavior
  Consistency is key, but quality is king — don't send just to stay visible.

Email marketing is cost-effective, personal, and performance-driven.
While algorithms change on social media, your email list is owned, not rented.
If done right, it doesn’t feel like marketing — it feels like a conversation.
And that’s where real brand loyalty begins.